Author Archives: R. Sridhar

Featured Article: How to Win the Hearts and the Heads of CEOs

January 2011 / Feature Articles

R. Sridhar

Editors Note: This paper narrates the authors excitement in being able to find a convergence between his Orange Organizational Identity and his yearning to merge his Purple and Blue selves that don’t find expression in the business context. The Indian mind has been both luaded and criticised for being very flexible. What is not often understood is that a Green and Yellow underpinning that impacts the BLUE-purple form of