Donald Sull and Kathleen M. Eisenhardt. Simple Rules: How to Thrive in a Complex World. Boston: Houghton Mifflin Harcourt, 2015.
The foundational theme of this book: “Meeting complexity with complexity can create more confusion than it resolves.” Stuff interacts in a variety of ways. Complex approaches can overwhelm us. Simple Rules asks, what alternative is there? Use simple rules to tame complexity. The authors offer six types of rules, all of which mutate under changing …