Dee Hock said, “I believe that purpose and principle, clearly understood and articulated, and commonly shared, are the genetic code of any healthy organization.” Such purpose and principle as exists is initiated and sustained by players throughout an organization. Purpose and principle guide the actions of leaders, collaborators and followers. Gaining clarity about purpose and principle on the part of the organization as well as the individual provides the foundation, not only for the growing sophistication and development of both, but also for strategy and decision-making.
