Integral Business: How to Make a Difference and Make Money While Doing What You Love
by Brian Whetten
Introduction
In working with hundreds of conscious businesses over the past five years, we noticed a curious pattern. The more conscious the business leaders were, and the more committed the organization was to making a difference in the world, the more difficult it seemed to be for them to build a successful, profitable business–at least at first.
In other words, the more …