Summary
Jeffrey Pfeffer and Robert I. Sutton.
The Knowing-Doing Gap.
Cambridge, Mass.: Harvard Business School Press, 2000.
Pfeffer and Sutton studied what it is about businesses that make it so difficult for them to implement what they know. The gap is the product of a number of factors. For example, people act on the basis of experience drawn from the past rather than thinking about and analyzing current situations. Or the focus is on measurement instead of using the range …