Author Archives: Ron Cacioppe and David McDermott

Feature Article: Integral Environmental Sustainability: Achieving an Integral Vision of Business Success with Zero Environmental Impact

January 2009 / Feature Articles

Ron CacioppeDavid McDermottINTRODUCTION: A VISION FOR INTEGRAL SUSTAINABILITY

“As long as human beings are regarded as “bad,” zero (waste) is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonourable, destructive systems are the best humans can do. This is the ultimate failure of the “be less bad” approach: a failure of the imagination. From our perspective, this is a depressing vision of our species’ role in …