Christine Haskell

Abstract

Corporate leaders focus primarily on growing their businesses. They should also focus on mitigating potential setbacks (crises). Innovation (in its many forms) is a guided exploration of purposeful uncertainty. A company knows they want to grow but are generally unsure how. Customer-centric approaches such as participatory innovation are a recent focus for leaders looking to negotiate this tension. In contrast, crises are problems. They are part of an intricate system of related problems, …