Author Archives: Foreno Van Der Hulst and Willow Dea

Notes from the Field: Profit and Business Model Generation

October 2011 / Notes from the Field


Foreno Van Der Hulst and Willow Dea

Willow Dea

Foreno van der Hulst

Brief Background:

In preparation for the Embodying Integral Sustainability seminar, facilitated by Experience Integral in August, Willow Dea and I prepared a 90 minutes session on Profit and Business Model Generation.

Foreno: The motivation to do this was the following: During my master’s program in Sustainable Development, I was interested in learning more about economics and business, as these fields have such …