Author Archives: Gareth Powell

Feature Article: Mapping Our Decision Making

Feature Articles / June 2007

Throughout human history, people have made decisions on a daily basis. The decisions they make reflect both the information they have and the choices they perceive. At both personal and group levels, better information and more choices generally lead to better decisions. So the question becomes: how can we get better information and more choices?

I’m going to use two analogies in this article to illustrate how the different decision making styles could play out.