Weatherhead School of Management professor, Fred Collopy, penned a provocative piece in June 2009’s Fast Companyblog; an article that deserves a wider hearing and response. In today’s fragmentation of venues for committed discourse, I see a fascinating paradox of too many places (blogs) chasing too few great ideas (original thinking, not just the cut-and-paste of most blogs). Ideas as timely as Fred’s may not be developed, or even applicable, to scholarly journals, yet the blog genre